Gaillardia is a medium-sized plant (2-4 ft) with multiple individual flower stalks. Yellow, orange-red, or bi-colored ray florets surround a reddish-brown central disc (1.5-3 in across). Each ray floret has 3 lobes or prongs. Long leaves are arranged alternately along the hairy stem.
Gaillardia is found in dry, sunny spots (such as roadsides) throughout western Canada, central and northwestern United States. It flowers from May to September. Related varieties of Gaillardia are found throughout North America.
Could it be? Black-eyed Susan has similar flowers, but they are yellow and the ray florets aren't divided into 3 prongs.
Did you know? Butterflies, bees, and beetles are attracted to the flowers for food, rest, and shelter. Goldfinch enjoy the seeds.